Thursday, April 12, 2012

TRAI CONSULTAION PAPER ON ISSUES RELATED TO ADVERTISEMENTS IN TV CHANNELS

The Telecom Regulatory Authority of India (TRAI) has released a consultation paper on
"Issues Related to Advertisements in TV channels" vide press release number 64/2012 dated 16
March 2012. The salient features of the proposal include:


  • Prescribing upper limit for duration of advertisements on clock hour basis.
  • Different maximum limits for duration of advertisements.
  • Scheduling advertisement breaks.
  • Defining time gaps between constructive advertisement breaks, etc.

The full text of the consultation paper is available on TRAI`s website: www.trai.gov.in.

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