TRAI CONSULTAION PAPER ON ISSUES RELATED TO ADVERTISEMENTS IN TV CHANNELS
The Telecom Regulatory Authority of India (TRAI) has released a consultation paper on
"Issues Related to Advertisements in TV channels" vide press release number 64/2012 dated 16
March 2012. The salient features of the proposal include:
"Issues Related to Advertisements in TV channels" vide press release number 64/2012 dated 16
March 2012. The salient features of the proposal include:
- Prescribing upper limit for duration of advertisements on clock hour basis.
- Different maximum limits for duration of advertisements.
- Scheduling advertisement breaks.
- Defining time gaps between constructive advertisement breaks, etc.
The full text of the consultation paper is available on TRAI`s website: www.trai.gov.in.
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