No concept of sub-brands under single brand retail policy

The Department of Industrial Policy & Promotion (DIPP) has written to the Finance Ministry that there is no such concept of sub-brands under the Foreign Direct Investment (FDI) policy in the sector.
The government is in the process of coming out with a definition of 'single brand retail' to remove ambiguities regarding retailing of sub-brands and labels. Currently, there is no definition of single-
brand retail in the FDI policy. As per the current policy, products to be sold should be of a 'single brand' only. According to industry experts, this policy means multiple brands or sub-brands owned by the same company can neither be sold under one roof nor sold by the same firm.